A digital marketing method known as audience targeting is locating and contacting particular customer groups who are most likely to be interested in a given good or service. A combination of demographic, geographic, and behavioural data—which can be gathered through a variety of methods, including website analytics, social media activity, and consumer surveys—is often used to do this. Increased advertising efficiency, better conversion rates, and more individualised content are some advantages of audience targeting. Efficient advertising solutions are provided by Adello, a company that assists businesses in audience targeting.
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